翻譯：京東集團《在線零售商可持續發展指南》

E-commerce has revolutionized the way the world does business. It has created greater convenience for consumers, enabling them to purchase what they want, whenever and wherever they want. It has also generated vast new opportunities for retailers as well as new challenges, particularly in the area of sustainability.

電子商務已經徹底改變了全球貿易方式，為消費者創造了諸多便利，使他們能夠隨時隨地購買他們想要的商品。同時也為零售商帶來了巨大的、新的機遇和挑戰，特別是在可持續發展領域。

Packaging waste and emissions have gained greater attention in recent years. Twenty-five years ago in China, it was unthinkable to throw anything away that could be re-used; but as consumption has increased, our habits have evolved: with more purchases comes more waste.

近年來，包裝廢棄物以及排放物越來越受重視。25年前，在中國，扔掉任何可以再利用的東西是一件不可想象的事；但是隨著消費水平的上升，我們的習慣也發生了變化：購買的東西越多，浪費的也就越多。

JD.com believes that, as retailers, we must actively take steps to make global consumption more sustainable - especially those of us that are building the future of retail through e-commerce. In 2017, China’s e-commerce market grew by 19.8% to US$3.82 trillion, according to China’s Ministry of Commerce, so these challenges are increasing significantly every year.

京東認為，作為零售商，我們必須積極采取措施，使全球消費朝著更加可持續的方向發展，尤其是我們這些通過電子商務打造零售未來的人。根據中國商務部數據顯示，2017年，中國電子商務市場份額增長了19.8 %，數值達3.82萬億美元，這些“挑戰”仍在逐年顯著增加。

The JD Foundation is an affiliate of our company with a focus on sustainability. Working together, we are coordinating an innovative plan across all departments of our company to re-think the way retailers do business.

京東公益基金會是我們公司設立的非盈利組織，專注于可持續發展。我們正攜手合作，在公司各部門創新計劃的配合下，重新思考零售商的經營方式。

Key components of the JD Foundation’s sustainable strategy can offer a guide to how e-commerce companies can make a difference.

京東公益基金會在社會可持續發展方面的戰略思考和探索可以為電子商務公司發揮較好的作用提供指導。

翻譯：京東集團《在線零售商可持續發展指南》

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